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Roti Sandwich Gardenia tiada logo HALAL?


Bermula cerita dengan pertanyaan, apakah sebenarnya Gardenia ini? Jawapannya,

In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with him 35 years of baking experience with one of America's leading chain of bakeries. Gardenia was born.

Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall.

Gardenia's range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its brand strength, Gardenia now produces a variety of baked products to satisfy consumers' demands.

Oh, begitu. Kejayaannya bagaimana pula?


Achievements
2001: Best Supplier 2001 (Category: Bread), Dairy Farm Giant Retail
2002: Quality Management Systems ISO 9001, SIRIM QAS International Sdn Bhd
2002, 2003/2004, 2005: Superbrands Awards for 3 consecutive terms, Superbrands Malaysia
2006: Superbrands Consumers' Choice Award, Superbrands Malaysia
2004: National Award for Creativity and Innovation, Malaysian Design Technology Centre
2005: MS 1480:1999 – Food Safety according to Hazard Analysis and Critical Control Point (HACCP) System, SIRIM QAS International Sdn Bhd
2005: Universal Integrated System – ISI 2020, Research Institute of Standards in Islam
2006, 2007: Low Glycaemic Diabetic-Friendly, Diet-Friendly Seal, Glycemic Research Institute, Washington D.C.

2007: Highly Commended Product Award, Malaysian Institute of Food Technology (MIFT)




Oh, jadi boleh nyatakan apakah sebabnya logo HALAL disembunyikan? Bukankah syarikat ini ada bahagian halalnya sendiri???

Sumber:
* foto oleh: Pemilik blog ini sendiri, baru dirakamkan sekitar jam 2 petang tadi di Servey, Keningau, Sabah.
** Sejarah Gardenia: Klik
*** Bahagian Halal mereka: Klik

3 comments :

KhalTamarPlus said...

Gardenia dengan tulisan jawi? Tak pernah tgok gardenia bungkus tulisan jawi. Gardenia ori ke gardenia ciplak nih?

Ampuan Awang said...

Eh bungkusan ni memang ujud pun sahabat...

OLYZUK said...

Yang saya faham, Gardenia Sabah dan gardenia Semenanjung adalah dua entiti yang berlainan walaupun mempunyai bekas plastik roti yang sama. Sebab itulah Status Halal Jakim cuma menunjukkan lokasi di Semenanjung, bukan di Sabah.

http://www.halal.gov.my/v2/index.php?ty=directory&type=A&cari=gardenia

Gardenia Semenanjung:
GARDENIA BAKERIES (KL) SDN BHD
LOT 3, JALAN PELABUR 23/1
40300 SHAH ALAM
SELANGOR DARUL EHSAN,MALAYSIA

Gardenia Sabah
Gardenia Food Industries Sdn Bhd
Gardenia, Jln Tuaran Kilometer 10 1/2, 88450 Inanam, Sabah
088-42 8077

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